Writing
Website copy written by a mental health professional
Service pages, About pages, and blog posts for private practice. Written by a Registered Psychometrician who knows where a claim crosses into advice.
Tell me what you need
Most therapist websites are written for other therapists
They open with modalities. They list credentials before naming a single problem. They use the word holistic and then say nothing a person in distress can recognize as her own situation.
The person on your site is not evaluating your training. They are working out whether you will understand her, and whether calling you will be embarrassing.
Good practice copy answers those two questions before it does anything else.
What I write
Sold as pages, not packages
| What | What it is for |
|---|---|
| Full website copy | Home, About, Services, and FAQ for a new practice or a rebuild |
| Single service pages | One page per presenting concern. This is what gets found in search |
| About page rewrite | The page people read longest and the one most therapists hate writing. Sold on its own |
| Blog and articles | Written to answer what your clients actually search, not to fill a calendar |
| Welcome sequences, waitlist email, and the newsletter you keep meaning to start | |
| Social media copy | Copy for your social media bio, highlights, reel script and briefs, carousel and static post copy |
| Intake and policy documents | Consent forms, cancellation policies, and FAQs written so people read them |
I know where the line is
Marketing copy for mental health has a boundary that general copywriters cannot see. Promising outcomes. Implying a diagnosis. Describing a modality in a way that sounds like a guarantee. Using a client story in a way that should never have left the room.
I was trained on the other side of that line and I still work there.
You do not need a specialty to be findable
A lot of early-career clinicians get stuck here. Everyone around you is listing CBT, DBT, EMDR, and you have not trained in any of them, so you write something vague and hope it reads as broad rather than empty.
You do not have to call yourself a trauma specialist to be found by people in pain. There is a way to write about what you actually do that is both honest and searchable, and finding it is most of my job.
Being visible without writing for a machine
Someone searching for an anxiety therapist in your city is not the same person searching for what to do when your teenager will not talk to you. Both can become clients. They need different pages.
I write them so they still sound like a person wrote them. What I cannot do is promise you inquiries. Those depend on your directory profiles, your location, your fees, and how long the pages have been indexed. Anyone who guarantees you a number is guessing.
The writing tends to surface the other problem
Copy that works brings more inquiries, and more inquiries means more email. If the backend is already straining, see how the practice support works.
Tell me what you need