Website copy written by a mental health professional
Service pages, About pages, and blog posts for private practice. Written by a Registered Psychometrician who knows where a claim crosses into advice.
Start with one page
Most therapist websites are written for other therapists
They open with modalities and credentials before naming a single problem. They use the word “holistic” and then say nothing a person in distress can recognize as her own situation.
Your dream clients are not evaluating your training. They are wondering whether you’ll understand them and thinking about what they’re supposed to say.
Good practice copy answers those two questions before it does anything else.
Sold as pages
| What | What it’s for |
|---|---|
| Full website copy | Home, About, Services and FAQ for a new practice or a rebuild |
| Single service pages | One page per presenting concern to help you get found |
| About page rewrite | The page to introduce yourself to your dream clients |
| Blog and articles | Written to answer what your clients actually search |
| Welcome sequences, waitlist email and the newsletter you keep meaning to start | |
| Social media copy | Bio, highlights, reel scripts and briefs, carousel and static post copy |
| Intake and policy documents | Consent forms, cancellation policies and FAQs written so people read them |
I know where the line is
Marketing copy for mental health has a boundary general copywriters can’t see. Promising outcomes. Implying a diagnosis. Describing a modality in a way that sounds like a guarantee. Using a client story in a way that should never have left the room.
I was trained on the other side of that line and I still work there. I am a Registered Psychometrician and a Master’s degree holder in Psychology (license to practice still in progress), and I write with the ethical guidelines in mind.
You don’t need a specialty to be seen
You don’t have to call yourself a trauma specialist to be found by people in pain. There’s a way to write about what you actually do that’s both honest and searchable, and finding it is most of my job.
Being visible without writing for a machine
Someone searching for an anxiety therapist in your city isn’t the same person searching for what to do when your teenager won’t talk to you. Both can become clients. They need different pages.
How I edit a paragraph
An example written to include the phrases I see on therapist websites most often. It isn’t from a real client.
In today’s fast-paced world, it’s easy to feel overwhelmed by life’s challenges. Whether you’re navigating anxiety, depression, or relationship difficulties, you deserve a safe space to heal. I offer a holistic, evidence-based approach that’s compassionate, collaborative, and tailored to your unique needs. Therapy isn’t just about managing symptoms — it’s about empowering you to unlock your full potential and reconnect with your authentic self. Together, we’ll embark on a transformative journey toward lasting healing and growth. Your journey starts here.
After
More inquiries means more admin
Copy that works brings more inquiries, and more inquiries means more email. If the backend is already straining, see how the practice support works.
Tell me what you need